Wajiha Suboor
Social Media Manager //
Digital Communications Strategist //
Influencer Relationships //
Paid Social Strategy //
Social media strategy and influencer partnerships that move people to act.
I'm a Toronto-based social media strategist with 12 years of experience leading organic social strategy, creator and influencer partnerships, and paid media campaigns for national organizations.
I've led social platforms for Plan International Canada and Islamic Relief Canada, and I have presented my strategies at Hootsuite and NetHope panels.
Most Recent Social Media Highlights
A recent series launched to tell in-depth stories in one minute on social. Achieving 137k views from just three videos so far.
Campaign: Gifts of Hope
200% YoY Increase in Reach
Our annual Gifts of Hope campaign is the biggest fundraising moment of the year. I make sure to include a combination of light-hearted reels, educational carousels and straight fundraising posts to move people through the marketing funnel.
Series: Minute of Possibility
137K Organic Views
Strategy: Micro-Influencer
Featured collaboration on CP24 Toronto
I launched our micro- and nano-influencer campaign to create authentic collaborations with local creators whose values matched the organization’s. Our Walk for Water Day successfully caught the attention of the media, highlighting our work to a broad audience - all through a reel!
What I lead:
Storytelling-focused organic content strategy that brings in an average of 3.8% engagement rates, paired with a paid social strategy that can achieve tens of thousands of views per post.
Built a micro-influencer program that resulted in a World Water Day Reel featured on CP24. Partnered with Lisa LaFlamme and the Jane Goodall Institute on key days to increase awareness of cause.
Social-led brand activations and events:
Led a social-first online launch for Islamic Relief Canada’s charity shop, then brought it into physical retail through five pop-ups, including Square One and a Night Market.
Strategy for organic social and paid social
Partnerships with influencers and organizations
Innovative social commerce and digital fundraising
Spearheaded the first Canadian charity launch on Meta shops, fundraising and in-app donation features. Our Meta shop raised $1800 in one month. Before this, raised $133,000 in a 24-hour Instagram Live at Islamic Relief Canada.
AI-enabled content workflows
Custom Microsoft Copilot agents that check content against social strategy, brand voice and neuro-giving principles before publishing, creating a consistent quality and governance step for the team.
Trusted by Industry Leaders
